Business Mission Statement

 "Letting a Woman Feel Like a Woman"

Elegance in itself will present the notion of feeling beautiful. Who wants to feel beautiful? Women want to feel beautiful. No matter how tough or dirty of a job a woman has, at the end of the day she wants to feel like a woman. This can be defined in many ways. Women go above and beyond for their families and friends more than they ever would for themselves. Our company strives to make Elegance make women think about themselves for once.  “An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?”  (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p.39) Our customer target market is women aged 25-35. These are the women who are working hard for a future and their families. A majority of these women value life, everyone, and everything around them. “Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever.”  (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p.40) Our business should be striving to do what women are doing for everyone else around them: making them feel beautiful. Our business mission statement is “Letting a woman feel like a woman”. It’s not about what we can do for ourselves, but what we can do for our consumers. We want to be fully committed to our consumers no matter how many products come and go.