Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 54). “Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Marketing control involves four steps. Management first sets specific marketing goals. It then measures its performance in the marketplace and evaluates the causes of any differences between expected and actual performance. Finally, management takes corrective action to close the gaps between its goals and its performance. This may require changing the action programs or even changing the goals.” (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 58).  Elegance Vodka will do whatever it takes to make sure its consumers are satisfied with the product they receive. If there is something that needs to change then it will go through a process of change in order to meet consumer’s needs. Elegance Vodka wants to give a feeling of letting a woman feel like a woman, and it will do whatever it takes to get that feeling out.