Week 7 EOC: The Pitch

The meaning of elegant is: characterized by or exhibiting refined, tasteful beauty of manner, form, or style.

Elegance is a Vodka drink designed to allure women between the ages of 25 and 35. The majority of  women in this age group are at a stage in their life that they want to settle down or have already settled down with a husband, and some with kids. These are women who are still young, but are starting to feel life’s struggles and want to feel like a woman should feel.  All women want to feel beautiful and elegant, but this feeling is not always possible.  Elegance is formulated to make a women feel these things.  Its ingredients are specially mixed with exotic fruits which give it a light and fruity taste which seduce the senses. It is made with less alcohol because a percentage of women like the taste of a lighter alcoholic beverage. Along with the flavors, the appeal of Elegance’s unique bottle will bring about a curiosity to women in the desired age group and encourage them to buy.  Elegance will be sold in most stores that carry alcoholic beverages. It’s price will range around thirty dollars. It is meant to reach women who can’t afford a high priced bottle of Vodka. These are the unspoken heroes of our day. They work hard to get where they need to be to provide for not only themselves, but also their families. These are the women who want to feel elegant, but on a regular basis, do not. Elegance is meant to make a woman feel like a woman. With its unique look and flavors, Elegance is sure to do just that.