Objectives

“The first step is to set advertising objectives. These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value.” (Marketing: An Introduction for Education Management Corporation, p.386).“An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose—whether the aim is to inform, persuade, or remind.” (Marketing: An Introduction for Education Management Corporation, p.386).Elegance Vodka’s objectives are to satisfy the consumer’s needs. This will be done by doing whatever it takes. Without satisfied consumers, there will be no product. We want our target market (women ages 25-35) to feel like women. With the unique flavors and bottle that have been produced to make Elegance Vodka, it should persuade women to want to feel like women.