In a room full of creative people there are bound to be different ways of thinking. In the room I'm in I have been given the mission to display the three best mission statements that have been posted. The first one I have found belongs to Beau. His creation is Fizz Vodka. His business mission statement: "Fizz Vodka aims to create an all new American made drinking experience that is sure to be the life of any party." This works because it aims to please the consumer and not his company. He is selling an experience and not just the drink. This is a great way to market to people. It’s not all about the company, but with marketing to the consumer this way, his company is sure to make some profit. “…a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create.” (Marketing: An Introduction for Education Management Corporation, p. 41).
The next mission statement that caught my eye was from Laura. The name of her vodka drink is Gem. “Gem caters to those who know value when they see it, and enjoy the finer things of life…” It sounds like it could be a more high end vodka, but it still markets to the consumer very well. What person doesn’t want to enjoy the finer things in life? This sounds like it could be a very successful vodka.
The final missions statement I found to be one of the best is from Christine with her Slender vodka. “Creating an amazing tasting low calorie cocktail to simplify any woman’s life” What woman doesn’t want something simplified? This is a great business mission statement. It meets the consumer’s needs.
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