Target Market Strategy

“Once it fully understands consumers and the marketplace, marketing management can design a customer-driven marketing strategy….The marketing manager’s aim is to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value.” ).”(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 9). “The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably.” ).”(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 9).  “A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels…. companies can target very broadly (undifferentiated marketing), very narrowly (micromarketing), or somewhere in between (differentiated or concentrated marketing).”(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 186).  My target market for Elegance Vodka is women ages 25-35. These are the women who fight hard every day for their loved ones and seldom themselves. As a woman, I knew I wanted to market to other women. Even though women are more highly thought of today than in the past, I believe we are still a minority. I want Elegance Vodka to give the feeling of beauty, respect and relaxation.  Women deserve to feel like women.