Distribution

“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage. FedEx’s creative and imposing distribution system made it a leader in express delivery. Enterprise revolutionized the car-rental business by setting up off-airport rental offices. And Apple turned the retail music business on its head by selling music for the iPod via the Internet on iTunes.” (Marketing: An Introduction for Education Management Corporation, p.312).

“The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers.” (Marketing: An Introduction for Education Management Corporation, p.10).

The best and easiest accessible way for Elegance Vodka to be distributed I believe is by having it readily available in large distribution warehouses. Because of the target market and price, Elegance Vodka will be available in most grocery and liquor stores. This is the quickest and better way to get our product into the homes of women ages 25-35. The placement of Elegance Vodka will be strategically placed with other vodkas in order to be found easily. Most women do the shopping for either themselves or their families and this will make it more accessible for them to find.